At 75,000, Diana: A Celebration, the exhibition at Union Station that chronicles the life and charitable works of the late Diana, Princess of Wales, has significantly exceeded attendance expectations. Union Station officials expect the numbers to rise considerably higher before the exhibition ends June 12.
The last Union Station special exhibition, Dinosaurs Unearthed set an attendance record of more than 100,000, but it was open 22 weeks longer. Thus “Dinosaurs Unearthed” had an average weekly attendance of 2,778. So far, Diana is averaging about 6,818 visitors a week, giving it a 245 percent advantage over Dinosaurs. In other words, if the weekly average attendance for Diana remains the same for the rest of the exhibition’s run, it will see more than 95,000 visitors in less than half the time it took Dinosaurs to be viewed by 100,000 people.
“That so many people heard about and came to see Diana: A Celebration from all over the Midwest and the nation is certainly exciting,” said George Gaustello, president and CEO of Union Station. “Such numbers show that Union Station has become the kind of destination attraction it should be. We’re already getting ready for the next big exhibition, Art of the Chopper,which will attract a different audience and help expand awareness of the Station and its ability to bring in visitors.”
To accommodate the large number of Diana fans, Union Station will open the exhibit on Mondays, when the it is normally closed, for the remaining weeks of its stay in Kansas City. Visitors are encouraged to purchase tickets well ahead of time and to plan to attend on a weekday to avoid the largest crowds.
“With the kids out of school, Diana: A Celebration makes a perfect weekday summer excursion,” Gaustello said. “People of all ages enjoy learning Princess Diana’s story.”
Tickets for Diana: A Celebration are available online at www.unionstation.org or at the Union Station ticket office and the Sprint Center box office. More information is available at www.unionstation.org/diana.